Digital Strategy for Mission-Driven, Pro-Democracy Work

Over 20 years of writing, Squarespace web design, SEO/AEO, brand messaging, and digital marketing strategy

I’m a senior Squarespace web designer, SEO and AEO strategist, and brand messaging specialist with over twenty years in digital marketing.

At this stage of my career, I’m intentionally choosing to put my skills behind work that protects democracy, challenges extremism, and tells the truth with clarity and integrity.

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My goal is simple:

To help important, progressive work reach more people, more clearly, and with more impact.

Why I Do This Work

For more than two decades, I’ve helped brands grow through thoughtful design, messaging, and digital strategy. Today, my focus is different.

In a moment when misinformation, extremism, and media manipulation are shaping public life, I believe digital strategy is not neutral. The way stories are structured, platforms are built, and messages are delivered directly affects what people believe, how they act, and whether democracy survives.

That’s why I now work primarily with:

  • Pro-democracy organizations

  • Independent media and journalists

  • Filmmakers and documentary teams

  • Educators and truth-based platforms

  • Mission-driven founders and nonprofits

How I Support Mission-Driven Work

I specialize in behind-the-scenes strategy for complex, values-driven projects:

  • Squarespace Website Strategy & Builds
    High-credibility sites for media, education, and advocacy projects

  • SEO & AEO for Thought Leadership
    Helping long-form journalism, essays, and educational content get discovered

  • Brand Messaging & Narrative Strategy
    Clarifying mission, voice, positioning, and storytelling

  • Launch & Growth Strategy
    Films, docuseries, memberships, newsletters, and educational platforms

  • Structure & Information Architecture
    Making complex ideas understandable and navigable

I work quietly, collaboratively, and strategically. My role is to make the work stronger without ever overshadowing the mission.

Alignment Matters

I am committed to working with projects that:

  • Protect democracy and democratic institutions

  • Challenge extremism and political violence

  • Promote media literacy and ethical reporting

  • Center humanity, dignity, and truth

  • Resist propaganda, disinformation, and dehumanization

Experience

  • 20+ years in digital marketing, brand strategy, and writing

  • Former in-house marketing leader for national consumer brands

  • Senior consultant supporting wellness, media, education, and lifestyle organizations

  • Deep experience in content strategy, lifecycle marketing, SEO, and storytelling

I bring both senior-level strategy and hands-on execution.

Types of Projects I Support

  • Independent media platforms and newsletters

  • Documentary and film project websites

  • Pro-democracy advocacy organizations

  • Educational initiatives and explainer platforms

  • Journalists and public intellectuals building personal platforms

Let’s Work Together

If you’re building something in service of democracy, truth, education, or ethical media, I would love to talk.

I selectively take on a small number of mission-driven projects each year.

📩 Email: tena@tenamoore.com
🌐 Portfolio: www.tenamoore.com

LET'S TALK!

Democracy depends on truth.
Truth depends on people willing to tell it well.