Your Instagram Makeover
Do you use IG for your business? Do you question what to post, what to say, and what hashtags to use? Are you stumped when it comes to finding and/or creating captivating imagery and graphics? Are you successfully getting people from your Instagram account over to your website where they can buy your products and/or services?
Do you need an INSTAGRAM MAKEOVER?
You know that some people are having success on Instagram, but you haven’t been able to crack the code. Am I right? What do they don’t know that you don’t? I mean, c’mon, there’s only one link (in the bio), how are you supposed to sell to these people?! 🤔
I’ve worked as the social media director of companies like New You Magazine and OmegaXL, at agencies and now, as a business owner - I’ve been doing social media and online marketing since 2001 - before Facebook! I’ve created accounts, done makeovers, and managed accounts for a variety of businesses: from realtors, health food products, wellness products and architects, to caterers, life coaches, restaurants, and more!
There is a rhythm and a rhyme on how to be successful with an Instagram business account. A lot of the people you see having success are almost positive to have a few things in place that you probably don’t: goals, strategy and a plan!
They - the visually pleasing, successful accounts - don’t randomly post photos, nor randomly choose hashtags. They don’t forget to write an interesting post or go for weeks without posting. Nothing should be random when it comes to your business marketing.
They have attainable, reachable goals for their IG account, they have a strategy on how to reach those goals and they have a plan on how to implement that strategy. When they take photos, they know what they’re looking for. They know what colors they are going for. They know where and how to use beautiful free images. They have certain fonts they use. They plan their quotes in advance. They know what type of content they are going to post, who they are posting it for, and why they are posting it.
Which is why I created the group program
‘Your Instagram Makeover’!
“Your Instagram Makeover” is
the program for you if:
You’re not using your Instagram account at all, or maybe you don’t even have a business account.
You’re new or simply ‘lost’, when it comes to Instagram for business.
You know you are missing business opportunities on Instagram and it stresses you out.
You're spending way too much time on Instagram - for too little return.
You don't have a routine or plan for how your share content with your followers.
You don’t have a planned Instagram theme (or know what one is).
You’ve never created an Instagram ‘Story’.
You have not done Instagram hashtag research for your business.
You don’t know what to post that will catch the eye of your audience.
You don’t know what to say with your images.
You want to post content that your audience loves, but you haven’t found out what that is.
You wish your Instagram reflected your business/brand to bring you more customers and more sales, and you’re ready to make it so!
This is a ONE-MONTH, INTIMATE, LIVE MAKEOVER (only 5 applicants will be chosen to participate) and although this is a group program, attendees will be given personalized attention for their unique business (which is why I’m only taking 5 people). The program is a hybrid of teaching you how Instagram works, coupled with a makeover of your Instagram account by a professional!
Some Of My Past Instagram Makeover “Afters”
But listen, this isn’t all about what it looks like - that’s just the basic foundation. What really matters is: Are you providing value for your audience? Are you building a tribe of engaged followers of your business on Instagram?
If not, we’re going to fix all those things!
It’s all about goals, strategy, planning and implementation.
Which method of learning
would you prefer?
Do you enjoy live, online classes where you can ask questions and get personalized help?
Would you rather watch a replay at your convenience?
Do you prefer having an actual person consult with you, one-on-one?
Would you like to get someone to DO your instagram for you?
Your Instagram Makeover
Includes ALL Of The Above!
Everyone wants to generate more income, I get that. Me, too. The thing to remember is that ‘generating income’ is not a goal in itself. We all want social media, like Instagram or Facebook, to generate more income for us, but how? Well, you have to drive traffic to your website, and not just any traffic, but your target audience. People who are really picking up what you’re putting down. These folks are your market. How are you going to do that? By growing your following - the RIGHT following - on your Instagram account - that gets them over to your website and either grabs their email with a great opt-in, or gets them to purchase or contact you. You do that through beautiful, authentic, PLANNED content.
Marketing is mostly just letting people know you exist and that you’re one of the best’s in your field or expertise. Instagram is a fantastic place to do this!
When done right, Instagram can help you:
Increase brand awareness
Grow your following and your sales
Reach more of your target market - new, potential customers and clients await
Increase traffic to your website, blog, products, & sales pages
Generate more income
Multiply the # of inquiries you get about your products & services from real, potential customers
Gain valuable insights about your audience that make creating content a breeze
Express & build your authority in your brand arena
But none of that ‘just happens’. A well-thought out plan to see measurable results needs to be in place.
Once a week during the month of October (4 times, starting October 10th) the 5 of us meet on Zoom for a 1.5 hours live class where I teach you about Instagram, while using your specific businesses as examples. There will always be Q & A after, so you have access to me. Replays provided. ($800 value!)
Downloadable workbook for the program, yours to keep! ($50 value)
An exclusive, private Facebook Group - for program participants only - this also has open access to me and I will pop in live to answer questions and help with program work. ($500 value)
An Instagram Style Board that you can use (or allow anyone working for you to use) to follow so that you always know the fonts, colors and types of content you are sharing on Instagram ($150)
A package of 25 images, created specifically for your unique Instagram account ($150 value)
One month of Instagram management (12 images posted FOR YOU - 4 a week - taken from your package of twenty-five) during the month of November ($700 value)
One private, one-on-one, follow-up consultation with me on Zoom ($150 value)
The total value of Your Instagram Makeover program is $2,500.
Only 5 participants will be chosen for this round of the Makeover, due to the personal attention I will be giving the participants.
$649 is the lowest this program will ever be priced. Ever.
Price goes up to $1000 on October 8th.
Program begins on October 10th.
Here’s What You Can Expect
During Our Time Together:
Week 1: The Insta Tour
We might change your profile pic, or make your account a business account -or even set it up for the first time. Wherever you are at with this process is how we’ll proceed.
A basic tutorial of Instagram and how to use it
Why and how to use Instagram for your business
Create new bio, create highlight ideas
I’ll share tools to help you ‘supercharge’ your bio link
You’ll learn about the “Instagram Audience Avatar” and start to create your own
We’ll set concrete, achievable, measurable goals for your Business account
Learn about types of content
Week Two: Design, Style, Brand & Mood
Receive a list of my favorite Instagram tools, apps and software
Choose the colors, fonts, and types of content for your business
Choose content & theme Ideas For Your Instagram Account
Design Your New Theme With Content Ideas! Super fun!!!
About Writing Posts on Instagram
In Week Three You Will Learn How To:
Figuring Out Your Why, Where, When, Who & What
Setting Your Goals For Instagram & Laying A Foundational Plan To Reach Those Goals Through Measurable Results
Designing Your Avatar
Designing Your Hashtag Groups
Design Your Content Schedule 📆
Receive a List of Amazing Creative Commons Photos To Use
Come up with a few types of content and what you’ll look for in the world around you for your feed
In Week 4 We Will:
Complete our Audience Avatar, Style Board, Hashtags, Content Types & Schedule
A Light Training on Canva, The basics of how to use it for various posts
Learn about the tool I use to help me save time on Instagram (1 month free of the tool)
Only $649 until October 8th! Price goes up to $1000 on October 9th. Program begins October 10th!
Every business is different. In this program, I am only taking up to 10 participants, because my time will be devoted to you and your unique business on Instagram. You provide the details of exactly where you’re at with your business and your Instagram account; While I teach you about Instagram, I work with you directly to find out where you want to be and devise a plan to get there.
Whether you are starting at ground zero or you've simply never found a way to make Instagram work for you, I'll find the right way for us to reach your goals together.
My customized strategies will cover what to post on Instagram, how to post it, how to schedule it, how to use the correct hashtags, how to post at the best times, and graphics creation for your new Instagram feed!
During our time together you will receive total support from me - and we’ll support each other as a group. We will meet online for teaching and Q&A where you may ask direct questions and there will also be a private FB group - just for the program participants - where you can chime in and ask questions whenever you want. You will also receive one follow-up session with me, after the course is over and you have been moving forward on your own with Instagram.
After receiving live, group training and a brand new Instagram theme, you'll be moving forward with confidence, clarity, and peace of mind as Instagram finally begins making sense to you.
You'll know what you're doing, and WHY you're doing it!
Your privacy is valued, respected, and protected, 100%.
Your personal information is safe with me. You can rest assured that I would never breach that trust.
How It Works
This is what you can expect during or time together:
Once you apply, are chosen and complete your purchase, you are sent some paperwork to get your juices flowing and help me understand where you are with your business and your Instagram account.
First, we'll set up a FREE 20-minute call to get to know one another and set the tone for the program.
All teaching sessions are 1.5 hours group sessions once a week via Zoom and will be recorded and delivered to you within 24 hours of the online class. I use Zoom so that I can show you my screen. I want you to have a video to refer to so that you may watch it again if needed. It’s a lot of information to take in, you may need to watch it a couple of times.
During the 4 classes you will learn about Instagram for business and how to use it in a strategic way. You will create goals, a content map, a style board, a schedule of your posts, and strategies to reach your goals.
I don't want to just give you a bouquet of flowers - I want to help you plant an entire flower garden that blooms for years. I want you to flourish, to remember everything I said and to have visuals so you can refer back to them. You will want to learn this information yourself, plus if/when you hire someone to do this for you, you may train them with your videos, workbook, strategy plan and IG style board, so they know what to do!
At the end of the program, I will create 25 images/graphics for your specific account and I will post 12 of those on your Instagram account for you during the month of November - so that you have a visual roadmap of how to go forward.
During the month of November we will have a 1.5 hour consultation for follow up and to address any questions that have came up since the class ended.
Viola! You now know how to use Instagram and have a new theme and content strategies to boot!
Frequently Asked Questions
+ When and how long are the once a week teaching calls?
If left up to me, the teaching calls will be on Wednesdays at 3pm, for 1.5 hours (October 10th, 17th, 26th and 31st)- or they can be another day/time of the week in October if everyone in the group agrees on one. I want it to work for everyone, so this can be changed if needed.
+ What if I can't make the calls?
If you miss a live class, you can always watch your replay recording, which also includes the Q&A after. They are yours to keep and reference forever. Plus, you can jump on over to the FB group and ask questions there after you have watched it, so you can stay on course.
I wish everyone could experience the live classes, because they offer the most interaction and value, but if you can't make it, you can still view the class, ask questions and participate in the FB group, stay on track and receive a lot of value!
+ Do I have to use ZOOM
Yes. ZOOM is my current favorite way to do live chat. It is a VERY easy software and I think you'll come to love it (and never use Skype again)! Lol. It also records the calls, so I can send you replays (to keep forever)!
+ If this class has SO much value, why is it priced at only a quarter of the price you value it at?
This is my first round of this program - October 2018. I've taught many entrepreneurs and businesses how to use Instagram. I've personally created content for and managed many Instagram accounts, from architects and luxury realtors, to restaurants, caterers and life coaches. I've taught live, in-person classes, taught classes at conferences, and I've consulted on social media strategies and plans for years, but this is my first time putting it all together. This is my first time implementing this unique program.
I'm pricing it lower because it's brand new. I've never launched it before. I've cleaned my plate off to focus on the program the entire month of October (with amazing helpers)! My plan is for this to be an online video course, eventually. But this is where I'm beginning - lucky you!
+ Why ZOOM?
Zoom is awesome. We can see each other or share our screens (way more important than seeing each other). It's much easier for me to show you my computer screen (so you can visually see what I'm doing or explaining) than it is to try to explain with voice only.
Screen-sharing and recording it is SUPER helpful. Also, it's quite common for people to forget what I said, or forget the path to a certain outcome, but that's not an issue when there is a ZOOM video recording.
+ What if I am completely new to Instagram?
The majority of my clients are those who are brand new to social media or are just feeling their way through without REALLY knowing why they are doing what they are doing. Most business owners aren't marketers - it's all new to them! So, even if you are brand new and haven't even started your account yet, feel free to join. We will make you an account!
+ Can I just get you to do the Instagram makeover for me, without doing the program?
You can, but it's going to cost the same amount and I'm still going to need to go through a lot of information with you, so you are better off buying the program.
+ What if I'm ready for advanced strategies for Instagram?
If you already have a theme you love, are using winning hashtags, are doing your own stories and selling your products or services on Instagram, this class is not for you. I plan on having a more in-depth program in 2019.
Still Have Questions?
The best way to know if ‘Your Instagram Makeover’ is right for you, is to have a 20 minute conversation about the program. Zoom or phone. Let's talk!
No obligation. One per person.