Why Every Small Business Needs a Mini Website Audit
Let’s be honest: most of us built our websites and then promptly moved on to a million other things.
Maybe you DIY-launched your business on Squarespace, Wix, WordPress, or ShowIt. Maybe you spent hours (or days) fussing over the right colors, the perfect photo, and copy that doesn’t make you cringe. And then? You pressed publish, took a big sigh of relief, and probably haven’t revisited your site since. 😂
But here’s the secret no one talks about: your website is never “done.”
Your business changes, trends shift, and the way people use the internet evolves almost weekly. If you’re like most entrepreneurs I know (especially women over 40, juggling everything mid-life and business), you don’t have time—or the desire—to become a web expert.
That’s where my Mini Website Audit comes in. And no, it’s not another “SEO checklist” or deep-dive technical review (you can exhale now). It’s actually all about the things that really move the needle for small business owners: your design, your messaging, and your marketing strategy.
What Is a Mini Website Audit?
Think of it as a friendly, expert second opinion on your website—without any awkward meetings or endless emails. When you book a Mini Website Audit, here’s what you’re not getting:
No backend coding jargon.
No overwhelming technical SEO reports.
No pressure to buy a huge package.
Instead, you get a custom, human review of the most important parts of your website—the parts your customers actually see and respond to:
Layout and Structure: Is your site easy to navigate? Are your services or products clear at a glance?
Design and Branding: Does your site match the vibe you want for your business? Are the colors, fonts, and images working together—or against you?
Headlines and Copy: Are you speaking your clients’ language? Is it clear what you do and who you help?
Calls-to-Action: Do your visitors know what to do next, or are you leaving them hanging?
User Experience: Is your site friendly for someone visiting for the first time—or just for you (since you know where everything lives)?
Why Isn’t This an SEO Audit?
Let’s talk about what a Mini Website Audit isn’t: it’s not an SEO or technical backend review. Those things matter, absolutely—but most of the time, when small businesses aren’t seeing results from their website, it’s not because their meta tags are off or they forgot an alt tag. It’s because their message isn’t clear, the design feels clunky, or visitors simply aren’t sure what to do next.
If your website feels like it’s underperforming, a marketing-focused review can often make the biggest impact—fast. My Mini Website Audit is built to find those easy-to-fix gaps and offer solutions you can implement without needing to learn code or spend a fortune on tech support.
How Does the Mini Website Audit Work?
It’s simple (by design!):
You book your audit online—no scheduling calls or time-consuming back-and-forth.
You’ll answer a few questions about your business and goals in the form while you’re purchasing. This helps me tailor the audit to your brand and what you want to achieve.
Within 3 business days, you’ll receive:
A 7–10 minute video review, where I walk through your website, page by page, pointing out what’s working and what could work better. No generic tips—just what matters for your exact site and business.
A personalized checklist of recommendations, including a few “quick win” action steps that you can handle on your own or hand off to your designer.
No meetings, no sales pitch, no pressure, and no technical overwhelm. You get everything by email, on your schedule.
Who Is the Mini Website Audit For?
Entrepreneurs who suspect their website could work harder for them, but don’t know where to start.
Small business owners who want a marketing and design expert’s eyes on their site—without the cost or commitment of a full redesign.
Anyone who’s DIY-ing their site and wants to make sure it’s really speaking to their dream clients.
Busy people (👋 hello, fellow entrepreneurs!) who would rather get feedback on their own time than schedule another Zoom.
Introverts (hello, again! 👋) who just want some tips to help them, not calls, meetings, and mental energy.
What Kinds of Changes Do I Recommend?
Some examples of what I might flag or suggest in your audit:
Swapping out headlines so they speak directly to your clients’ needs. Yes, I will give you some killer headline recommendations.
Tweaking button copy to boost clicks and conversions. Again, I will provide you with some suggestions.
Re-arranging your navigation so it’s less confusing for new visitors.
Simplifying your page copy to make your expertise shine. I also make sure you’re speaking your audience’s language!
Suggestions for images, colors, or layout that make your brand feel more “you.”
Actionable, marketing-minded tips you can use today.
Why Trust Me?
Hey there! I’m Tena Moore, the designer and strategist behind TM Designs, and I’ve helped hundreds of small business owners—from software companies, non-profits, and thought leaders to restaurants, mental health clinics, and landscapers—turn their websites from “meh” to magnetic.
My approach is always clear, honest, and jargon-free. I’m not here to judge; I’m here to help you make your website work for your business.
Ready for Your Mini Website Audit?
If you’ve ever wished someone could just tell you what to fix—without selling you a whole new website—this is your invitation. The Mini Website Audit is $79, completely custom to you, and designed to give you the actionable feedback you need, fast.
No tech overwhelm, no high-pressure upsells—just real, marketing-focused advice to help your website start pulling its weight.
Ready to get started?
