Your Website Is Just the Beginning: Why Marketing, SEO & Scheduling Matter More Than Ever

Jun 5

So, you launched your new website—cue the confetti! 🎉

But before you check “online presence” off your to-do list, let’s have a real conversation: launching your site is not the finish line. It’s the starting gate.

I work with thought leaders, coaches, consultants, and speakers who are building brands that matter. And one of the biggest misconceptions I see? Believing that once the site is live, the hard part is over. In reality, the work (and the opportunity) is just beginning.

Here’s why your website needs more than good design—and how marketing, SEO, and smart tools like Acuity turn your site into a business-building machine.

**1. You Need a Website That Reflects You—Not Just a Directory Listing**

You’re not a commodity. You’re not just “one of many.” So why settle for being listed on a crowded platform or hiding behind a static landing page?

Your own website gives you:

Control over your message. You get to say exactly who you are, what you do, and how you work.
A full-picture brand experience. From visuals to copy to client journey, it all aligns.
Room to expand. Share your expertise. Tell your story. Publish your process. Position yourself clearly.

Bottom line: people want to work with humans, not headlines.

A strong personal website helps them connect with you—not just your services.

2. A Gorgeous Website Without Traffic Is... Crickets

You can have the most polished site on the web, but if no one sees it, what’s the point?

That’s where SEO (Search Engine Optimization) comes in. And no, it’s not just for tech wizards or big businesses. If you’re a coach, speaker, or consultant, good SEO can get you in front of the exact people searching for what you offer—without paying for ads.

Here’s what strong SEO does for you:

Gets you found in search engines. When someone types “executive coach in Portland” or “speaker for wellness events,” your site should show up.
Builds trust. High-ranking sites feel more legit to your audience.
Draws in aligned clients. Smart keyword strategy brings the right people to your virtual door.

Local SEO matters, too—especially if you offer in-person services. Google loves location-based content. Make sure your city or region shows up in your page titles, meta descriptions, and even your blog posts.

I will say, SEO is a long game. It’s definitely something you should be concerned about (And AIOS now) because if you attend to your SEO it only gets better with time. Over time you build authority.

3. Your Blog Isn’t Optional—It’s a Strategic Power Tool

Yes, you need a blog. Not because everyone else has one—but because it’s how you build authority, nurture trust, and boost your SEO.

Not sure what to write about? Try this:

FAQs you always answer in sales calls
Behind-the-scenes of your framework or process
Client wins or lessons learned
Thoughts on recent trends in your industry

You don’t have to write like a novelist. Speak simply. Clearly. Authentically. You’re not writing for your peers—you’re writing for the people you want to help. Use keywords naturally, and post consistently (even once a month is better than nothing).

4. Your Booking Process Should Feel Effortless

Imagine this: someone visits your site, reads your story, watches your video, and feels it. They’re ready. They want to work with you.

Then they hit a cold, lonely “contact me” form. Now they have to write you an email. Yikes.

People don’t want to request a call—they want to book it. Right then. While they’re inspired. That’s why a scheduling tool like Acuity is a game-changer.

Here’s what Acuity does for you:

Lets clients book calls, sessions, or speaking consults on the spot
Sends automatic reminders (no more chasing)
Handles payments, intake forms, and even recurring sessions
Syncs with your calendar, so everything runs smooth

Depending on your plan, Acuity can even handle client invoicing and store notes—and yes, it plays beautifully with Squarespace.

5. Your Website Isn’t a Brochure. It’s a Business Tool.

If your website just sits there looking pretty, it’s underperforming. Your site should:

Educate
Nurture
Convert

That’s why integrating email opt-ins, lead magnets, blog content, and a clear call-to-action matters so much. Your website isn’t the end of the conversation—it’s the beginning.

6. Automation = Freedom

When your site is paired with smart marketing tools, it becomes your silent business partner. One that works while you sleep, speak, or spend time offline.

Think:

Email welcome sequences that run automatically
Lead magnets that build your list daily
Blog posts that continue drawing search traffic for months
Booking tools that fill your calendar without a single DM

Sound dreamy? It’s not. It’s just smart marketing layered onto a great website.

What I Do:

I don’t just build sites—I help you build momentum. That means:

Launch-ready websites built on Squarespace (fast, mobile-friendly, and beautiful)
Acuity integrations that simplify your workflow (or Calendly or any calendar of your choice)
SEO strategy tailored to your niche and audience
Blog content that drives traffic and builds trust
Email and social strategies to keep your voice out there