Proven.io Social Media Strategy
Primary Objective
Position Proven.io as the go-to authority for customer insight and demand validation. The goal is to consistently attract startup founders, product leaders, and investors by creating content that speaks directly to their problems and offers clear, actionable solutions. The desired outcome is to increase demo bookings, free trials, and requests for market validation reports.
Core Platforms and Focus
1. LinkedIn (Primary Platform)
Target audience: B2B tech founders, GTM leaders, product managers, and investors
Voice: Authoritative, strategic, approachable
Frequency: 4 to 5 posts per week
2. Twitter (Secondary Platform)
Focus on engaging the startup and VC community with concise insights, industry trends, and quick value statements
Frequency: 3 to 4 tweets per week
Recurring Series Ideas
Customer Truths
Short, punchy posts based on real insights from Proven data
Example: "Customers say yes in interviews, but no when it’s time to buy. Proven helps you tell the difference."
Validated Insights
Weekly research-backed insight that connects to retention, product strategy, or pricing
Example: "42% of customers who churned said the product solved a problem, but not their problem. Market fit is not the same as message fit."
Founder Fridays
First-person POV from Sarah Davis sharing insights, reflections, or calls to think differently
Example: "Most product teams build fast, then validate later. We help you flip that order and build what people will pay for, first."
Key Themes to Rotate
The cost of assumptions
Why surface-level customer interviews don’t work
Demand validation as a competitive advantage
AI tools that prioritize quality inputs over quantity
Real retention starts with real customer understanding
Building for the loudest customers vs the right ones
Knowing before building instead of pivoting after launch
Post Format Guidelines
1. Text Posts
Open with a bold statement or question
Use short paragraphs or bullets for easy reading
End with a takeaway or soft CTA
2. Carousels or Slides (LinkedIn)
Summarize a customer trend or thought leadership point
Ideal for repurposing blog content or mini-guides
3. Quote Graphics
Use actual client feedback or internal mantras
Keep visuals clean and copy-focused
4. Case Study Highlights
Share before and after metrics when available
Keep the focus on the customer’s win, not just Proven’s role
Engagement Strategy
Comment on posts from founders, investors, and GTM leaders to build visibility
Mention and tag partners or aligned experts when appropriate
Use polls or direct questions once or twice per month to drive interaction
Regularly repost high-performing content with updated angles or stats
Calls to Action to Use Consistently
Book a demo
Start a free trial
Get a market validation report
Apply for the founder cohort
Learn how Proven helps teams reduce churn and grow faster
Weekly Social Media Content Framework
A Strategic System for Consistent, High-Impact Brand Growth
Overview
This weekly content framework is designed to help brands show up consistently, build trust with their audience, and drive meaningful engagement and conversions without burning out their team.
The structure balances brand storytelling, education, authority building, community connection, and promotional content — creating a sustainable rhythm that supports both growth and relationship-building.
This framework can be adapted across platforms including Instagram, LinkedIn, and Facebook, and customized based on brand voice, audience, and business goals.
Content Pillars
Each week is built around five core content pillars:
Brand & Storytelling
Education & Value
Authority & Thought Leadership
Community & Connection
Offers & Promotion
This ensures a healthy mix of visibility, credibility, and conversion.
Monday — Brand Voice & Positioning
Purpose: Reinforce brand identity and build emotional connection.
Content ideas:
Founder story or behind-the-scenes post
Brand values or mission spotlight
“Why we do what we do” content
Team introduction or culture post
Goal: Build trust, humanize the brand, and strengthen emotional resonance with the audience.
Tuesday — Education & Value
Purpose: Provide helpful, shareable content that positions the brand as a resource.
Content ideas:
Tips, tutorials, or how-to posts
Common mistakes or myths in the industry
Mini training or carousel education post
FAQs or client questions
Goal: Increase saves, shares, and engagement while establishing expertise.
Wednesday — Authority & Thought Leadership
Purpose: Position the brand as a credible leader in its space.
Content ideas:
Industry insights or trend commentary
Frameworks, processes, or strategic breakdowns
Case study highlights or client wins
Long-form caption with perspective or analysis
Goal: Build credibility, attract higher-quality leads, and reinforce expertise.
Thursday — Community & Engagement
Purpose: Strengthen relationships and encourage two-way conversation.
Content ideas:
Questions, polls, or conversation starters
Client testimonials or user-generated content
Personal reflections or relatable moments
Community spotlights or collaborations
Goal: Increase comments, DMs, and audience connection while building brand loyalty.
Friday — Offers & Conversion
Purpose: Drive visibility to services, products, or calls to action.
Content ideas:
Service or offer highlight
Booking or inquiry call-to-action
Limited-time promotions or launches
“How we help” explainer content
Goal: Convert engaged followers into leads, inquiries, and customers.
Optional Weekend Content (Light & Lifestyle)
Purpose: Maintain presence with low-pressure, high-personality content.
Content ideas:
Behind-the-scenes moments
Founder lifestyle or work-life balance posts
Inspirational quotes or reflections
Weekly recap or gratitude post
Goal: Strengthen brand personality and maintain consistency without heavy production.
Weekly Posting Rhythm
Recommended cadence:
4 to 5 feed posts per week
3 to 7 stories per day (if using Instagram)
1 to 2 short-form videos or Reels per week
Daily engagement (comments, DMs, community interaction)
This rhythm supports algorithm performance while remaining realistic for small and growing teams.
Measurement & Optimization
Each week is reviewed using key performance indicators:
Engagement rate (likes, comments, saves, shares)
Follower growth
Profile visits and link clicks
Leads or inquiries generated
High-performing content is repurposed and expanded.
Low-performing content is refined or replaced based on insights.
Customization Notes
This framework is designed to be:
Adaptable across industries
Flexible for different posting frequencies
Scalable for teams of any size
Content themes, posting days, and formats can be adjusted based on platform trends, campaign goals, and brand voice.
KPIs to Track
Post engagement (likes, comments, reposts)
Demo and trial signups from social referral traffic
Follower growth (company page and Sarah’s profile)
Click-through rates on CTAs
Most engaged content themes or formats for future prioritization
