Role:

Social Media Strategist & Manager, Writer & Designer (contract)

Client Type:

Tech & Digital Solutions Company (NYC-based)

Website:

studiolabs.com

Project Overview

StudioLabs is a forward-thinking digital product partner based in New York City that architects, designs, and builds custom software, mobile and web solutions for clients across industries, from enterprise brands to startups.

I served as the social media strategy lead for StudioLabs, managing their social presence on LinkedIn with a holistic approach that integrated content strategy, writing, visual design, and narrative alignment with their brand goals.

The Challenge

StudioLabs is known for deep technical expertise and sophisticated digital solutions, but like many tech companies, translating that depth into social content that is:

✔ engaging

✔ audience-appropriate

✔ brand-aligned

✔ strategically positioned

…was a challenge. The company needed content that spoke to both technical audiences and business decision-makers in a way that was both authoritative and accessible.

My Approach

To effectively elevate StudioLabs’ social presence, I led the initiative using these key strategic pillars:

1. Strategic Messaging & Voice

I developed social messaging grounded in the StudioLabs vision — framing technical capabilities in terms of impact, outcomes, and audience value rather than just technical specs. This positioned the brand to engage thoughtfully with followers and decision-makers.

2. Content Strategy & Calendars

I created tailored monthly content calendars that balanced:

educational thought leadership
company updates and milestones
industry insights
visual storytelling
value-first posts tailored to LinkedIn audiences

This ensured consistency and relevance across posts.

3. Creative Writing & Captions

I wrote social captions that were:

conversational yet professional
aligned with audience needs
anchored in brand voice
optimized for engagement and clarity

Each post was crafted with purpose not just scheduling, but communication strategy.

4. Visual Design & Branding

I designed original graphics and visual elements that:
• elevated brand consistency
• supported strategic messaging
• made complex ideas easier to digest
• contributed to a polished, professional presence

These visuals supported posts about StudioLabs’ expertise, culture, values, and insights.

Deliverables

Social media content calendars
Strategic messaging framework tailored to LinkedIn & FB
Copywriting for all posts
Custom post visuals & designs
Ongoing performance refinement and posting cadence

Skills Demonstrated

Social Media Strategy
Content Planning & Editorial Calendar Development
Narrative & Messaging Design
Professional Copywriting
Visual Content Design (Canva)
Audience-Centered Marketing Communication

LinkedIn Posts (longer)

Google Posts (more technical)

Facebook Posts (more culture/social media holidays)

Why This Matters

Social media for a company like StudioLabs isn’t about posting more — it’s about posting meaningfully. The work I delivered helped reinforce their value in the tech space, stay top of mind with partners and prospects, and communicate their expertise with clarity and confidence.

This is the kind of strategic content leadership I bring to every client — where marketing supports business goals, audiences feel seen, and brands can lead conversations, not just participate in them.