The Holiday Reserve
A Calm, Cozy Way to Reserve Your 2026 Website Project
Reach out if you have questions before securing your spot in the design calendar.
Small deposit • No December prep • Gentle payment plans that begin on your start date in 2026 • AND a BONUS 12-Week Website Launch & Growth Strategy ($1200 value)
What is The Holiday Reserve?
Every year, business owners hit winter with big dreams for the new year… and almost no energy to bring those dreams to life. The days get shorter, the holidays take over, the heaviness creeps in, and before you know it—spring is here, Q2 is rolling in, and nothing really changed from last year. Or the year before. (You know the pattern.)
And honestly? I get it.
Winter is not the season for hustle. It’s the season for rest, reflection, and hibernation. Most people don’t want to think about a website project when it’s cold outside and their brain feels like it’s wrapped in a weighted blanket. Some folks deal with winter blues or SAD, and everything just… slows down.
That’s exactly why I created The Holiday Reserve.
Instead of asking you for a big 50/50 payment, a mountain of prep work, or any kind of “let’s do everything right now” energy in December, I wanted something softer. Something easier. Something that made sense for how real humans actually move through winter.
So I built a structure that feels gentle:
A small deposit.
No December homework.
Automatic, equal monthly payments that are simple and predictable.
And a project timeline that doesn’t ask you to show up until the new year—when your energy returns.
It’s affordable. It’s clear. It’s cozy.
And it finally gives you a way to say yes to your 2026 website without pushing yourself in a season where your body is literally telling you to slow down.
The Holiday Reserve lets you claim your place now… and then rest.
I’ll carry the work until you’re ready.
A soft beginning.
A calm process.
A way to claim your 2026 website project without pressure, urgency, or heavy December tasks.
Just place your deposit, relax into the season, and start fresh in the new year with clarity, ease, and zero overwhelm.
Choose Your Website Path
Below are the three website options available for the Holiday Reserve.
Each option includes:
Your reserved spot (month and start date + time to build website) in my 2026 design calendar
A Cozy Winter Welcome Call in December that is only 30 minutes - I handle everything
A gentle winter start with no December prep or homework - enjoy the season!
A slow-start payment plan beginning in the month you choose: January, February, or March.
Either 2 or 3 (only 2 for The Refreshed Website) simple, equal, automatic, recurring monthly payments - no large payments ever and no rushed payment timelines
The Bonus 12-Week Website Growth Strategy - This is a strategic content plan for your specific business and not a generic template. You will LOVE this! I am going to start selling it as a service in 2026 for $1200. It is a custom website launch and growth strategy that includes an outline for blogs, emails, social media posts - and more!
Choose Your Website Path
Below are the three website options available for The Holiday Reserve.
A Custom Website
![[Reserve] The High-End Template Website](https://images.squarespace-cdn.com/content/v1/5f53f057a458477d0ca59792/91663b19-0d0b-47d2-810a-9d3df283a808/Refreshed.png)
![[Reserve] The Tailored Website](https://images.squarespace-cdn.com/content/v1/5f53f057a458477d0ca59792/4c26f7ec-f539-42db-b234-671ffde04c0b/1.png)
Refresh Your Website
A Template Website
![[Reserve] The Refreshed Website](https://images.squarespace-cdn.com/content/v1/5f53f057a458477d0ca59792/63c54e9f-8705-42ea-ac6c-0677921e4747/3.png)
The Guided Website
A beautifully elevated template-based website
$600 deposit • $600/mo × 3 payments
The Guided Website is for anyone who wants a beautiful, elevated site without pressure or winter overwhelm. Your Holiday Reserve deposit holds your project spot for early 2026 and gives you a gentle, slow-start payment plan — with zero December prep.
What This Deposit Includes
• Your reserved time in my 2026 project calendar
• A soft 3-month payment plan beginning on your selected start date
• Your Cozy Winter Welcome Call in December
– 30 minutes
– No prep
– Bring something warm to sip ☕
How It Works
After you pay your deposit, you’ll receive an email within 48 hours with the link to schedule your Cozy Winter Welcome Call.
During that call, we will choose your exact start date and talk about your website needs.
Your three payments of $600/mo begin on your chosen start date — in January, February, or March 2026.
If you select February or March, no further payments occur until that month.
Templates
Already have a template? Great — I can use it.
Need help finding one? I’ll recommend the perfect fit from places like GoLiveHQ, Big Cat Creative, KSENIIA, and Creative Market.
Total Investment
$600 deposit today
$600 × 3 monthly payments beginning on your start date in 2026
Important
This deposit is non-refundable.
If you need to shift your start date, rescheduling is easy.
The Tailored Website
A fully custom, strategy-driven website
$800 deposit • $800/mo × 3 payments
(Price increases to $4000 on Jan 1 — save $800 now!)
The Tailored Website is for anyone who wants a fully custom, strategy-driven website built around their voice, goals, and aesthetic — without pressure or winter overwhelm. Your Holiday Reserve deposit holds your project spot for early 2026 and gives you a gentle, slow-start payment plan — with zero December prep.
What This Deposit Includes
• Your reserved time in my 2026 project calendar
• A soft 3-month payment plan beginning on your selected start date
• Your Cozy Winter Welcome Call in December
– 30 minutes
– No prep
– Bring something warm to sip ☕
How It Works
After you pay your deposit, you’ll receive an email within 48 hours with the link to schedule your Cozy Winter Welcome Call.
During that call, we’ll choose your exact start date and talk through your goals, aesthetic preferences, and the experience you want visitors to have.
Your three payments of $800/mo begin on your chosen start date — in January, February, or March 2026.
If you select February or March, no further payments occur until that month.
What Makes It Tailored
No templates — your site is designed from scratch.
Custom layouts, custom styling, and a user experience shaped entirely around your brand and audience.
Total Investment
$800 deposit today
$800 × 3 monthly payments beginning on your start date in 2026
Important
This deposit is non-refundable.
If you need to shift your project start date, rescheduling is welcomed.
Price Increase Notice
The price increases to $4,000 on January 1, 2026.
Reserve now to save $800 plus receive your 12-Week Website Growth Strategy.
Your Cozy Winter Welcome Call
Once you pay your Holiday Reserve deposit, you will receive an email within 48 hours with a link to schedule your Cozy Winter Welcome Call.
On this 30 minute call, we will:
Choose your start month and exact start date
Talk briefly about your business and website goals
Set expectations for what will happen once your project begins
You do not need to bring anything. No homework. No documents. This is meant to feel easy.
Important
Holiday Reserve deposits are non-refundable. They reserve time on my 2026 schedule for your project so no one else can book it.
If you need to move your start date, you can absolutely reschedule. The deposit stays attached to your project.
Ready to reserve your 2026 website?
Choose the option that fits you best, pay your December deposit, and I will take care of the rest.
Your winter can stay quiet and cozy.
Your website can still be ready for what comes next.
The Refreshed Website
A thoughtful, strategic update to your current Squarespace website
IMPORTANT:
This web design service is currently only for my past web design clients.
I am happy to refresh a Squarespace website I didn’t build, but we would need to meet first.
$500 deposit • $500/mo × 2 payments in 2026
The Refreshed Website is for anyone who wants a clean, organized upgrade to their current site — a thoughtful refresh that improves structure, flow, and clarity without starting from scratch. Your Holiday Reserve deposit holds your project spot for early 2026 and gives you a gentle, slow-start payment plan — with zero December prep.
What This Deposit Includes
• Your reserved time in my 2026 project calendar
• A soft 2-month payment plan beginning on your selected start month/date
• Your Cozy Winter Welcome Call in December
– 30 minutes
– No prep or homework
– Bring something warm to sip ☕
How It Works
After you pay your deposit, you’ll receive an email within 48 hours with the link to schedule your Cozy Winter Welcome Call.
During that call, we’ll look at what your current website has, what’s working, what’s not, and what needs to be refreshed for clarity and ease.
Your two payments of $500/mo begin on your chosen start date — in January, February, or March 2026.
You will pay your $500 on the start date when we begin, and have one more automatic, monthly payment the following month.
If you select February or March, no payments occur until that month.
What Can Be Refreshed
Cleaned-up layouts
Reorganized content
Design refinements
Improved navigation
New colors, photos, or fonts
A structure aligned with your current business direction
Updated website content
New services or pages
Just about anything!
Holiday Reserve Bonus
12-Week Website Launch & Growth Strategy
(A $1200 value — included only with The Holiday Reserve)
Most people launch a new website and immediately get stuck:
“What do I talk about now?”
“How do I get people to my site?”
“Do I post? Email? Write a blog? All of it??”
I never want you to sit in that confusion.
That’s why Holiday Reserve clients receive a 12-Week Website Launch & Growth Strategy—a clear, personalized roadmap that tells you exactly what to share, when to share it, and why it matters for your business.
This is not content creation, and I am not writing everything for you.
This is a custom strategy built specifically for your business, packed with detailed outlines and ideas you can plug into your own voice and style.
Inside your 12-week plan, you’ll receive:
A full month of launch strategy to announce your new website and build buzz
Two months of growth strategy to keep traffic coming back
Monthly themes aligned with your brand and audience
Weekly content outlines with specific blog titles, email ideas, and social media prompts
Clear visibility steps that help your website gain traction
Simple engagement tasks that strengthen trust and connection
A sustainable rhythm that prevents burnout or overwhelm
It’s a supportive, done-for-you strategy framework—custom-built for your business—that removes the guesswork so you can show up consistently and confidently once your website is live.
This bonus is only available during The Holiday Reserve and won’t be offered again.
The Holiday Reserve
A Custom Website
Refresh Your Website
A Template Website
Client Praise
“My site that Tena created is 2.5 years old, and it looks as good as new! Thanks to her coaching on how to use Squarespace, I am maintaining it just fine and finding all the functionality I need.”
— Ted Riskin, LCSW, Ted Riskin.com
Client Praise
“Tena is a responsive website designer who works hard to make sure your design comes out just as you envisioned. Easy to communicate with, and my site is gorgeous.”
Tom Wright, A Course In Shamanism
Starts at: $2400
Don’t wait to establish your online presence. The right website can help you attract more clients, save time, and grow your business 💰.
Ready to Launch? Let’s Make It Happen!
👉 Book Your Free Discovery Call Today
👉 Or email me directly at tena@tenamoore.com
Let’s create a professional website that sets your business up for success—without the fluff.
FAQs: Launch & Go Package
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This package typically takes 2 weeks to complete, depending on how quickly you provide feedback and assets like images, copy, and branding.
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This package includes up to 7 pages, but if you need additional pages, we can add them for an extra fee. Let’s discuss your needs during the discovery call!
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No - Branding (logo, colors, fonts, etc.) is not included in the Launch & Go Package Template Package. You’ll need to provide your own branding materials for me to build your site with.
If you don’t have branding, check out the mini-branding package.
Also consider upgrading to the Whole SheBang Package, which includes mini-branding (logo, fonts, colors), brand messaging (website copy) and SEO! It’s the best package I have! -
No. For this package, you’ll provide the website copy.
However, if you need help refining your content, copy editing can be added for an additional fee, or check out Brand Messaging as an add-on.
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Yes - but it’s very minimal.
The Launch & Go Package includes a basic SEO setup, which covers metadata (titles and descriptions on all pages).
If you’re looking for comprehensive SEO services, check out Organic SEO as a service add-on, or upgrade to the Stylized & Optimized package. -
Yes! This package includes blog setup and online scheduler integration to streamline your business operations and showcase your expertise.
Note: If you do not already have a scheduler you use, the Squarespace scheduler is an added cost. Squarespace uses Acuity (they bought it) and it works seamlessly with your Squarespace website - but I can integrate any scheduler you want into your website.Here is more information about scheduling, including pricing: https://www.squarespace.com/scheduling
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Absolutely! All websites are designed to be fully mobile-responsive so they look great on any device: mobile, tablet, desktop and laptop.
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Squarespace is user-friendly, so you’ll be able to update your site yourself for most things.
If you prefer to have someone else handle updates, we offer optional maintenance packages.
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Yes!
Payment plans are available for all packages. It’s usually 50% down, and 50% at the end for this particular website, since this is only a 2 week website build.
We can discuss options during your discovery call.
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It’s simple! Book a free discovery call to discuss your needs and confirm if the Launch & Go Package is the right fit for you.
This call is a no-pressure call. I ask a few questions and answer all of your questions to see if I’m the right fit for you.