12-Week Website Launch & Growth Strategy for 2026
A custom, boutique roadmap created just for your business, only available as the FREE BONUS with a Holiday Reserve Website!
(A $1200 value)
Reach out if you have questions before securing your spot in the design calendar.
Launching a new website should feel exciting — not confusing.
Yet most business owners finish their site and immediately freeze.
“What do I say now?”
“How do I talk about this without sounding salesy?”
“How do I actually use this website to grow my business?”
That moment is exactly where this strategy steps in.
Your 12-Week Website Launch & Growth Strategy is fully tailored to your business, your goals, and your first-quarter priorities.
Nothing is generic. Nothing is pre-filled. This is not a template.
It’s a custom-built plan designed to help your new website work — gently, strategically, and without overwhelm.
How This Strategy Is Created
Once your website is complete, I look at:
Your business goals for 2026
Your offers, services, and direction for the year
Your audience and how they currently find you
How you prefer to show up (quiet, visible, consistent — or somewhere in between)
From there, I create a personalized 12-week strategy that gives you clarity, structure, and a cozy, winter rhythm you can actually maintain.
What This Strategy Is (and Isn’t)
Your 12-Week Website Launch & Growth Strategy is a custom strategy and planning roadmap — not a done-for-you content package.
I do not write your blog posts, emails, or social captions for you.
Instead, I create a thoughtful framework that makes writing them feel easier and more natural. You will get a full strategy for content for 3-months.
You’ll receive:
Clear content themes aligned with your business goals
Specific blog titles and outlines
Guided email prompts
On-brand social content ideas
Visibility guidance that tells you what to focus on — and what to ignore
Think of it as the difference between being handed a blank page…and being handed a cozy, well-lit map that gently shows you where to go next.
You bring your voice.
I bring the clarity, structure, and strategy.
What Your 12-Week Plan Includes
Month 1: Website Launch (Weeks 1–4)
The first month is all about introducing your new site in a way that feels warm, confident, and aligned — not loud or pushy.
You’ll receive:
A soft-launch content plan designed around your brand voice
Guidance on how to talk about why the website changed — not just how it looks
Email and social content prompts that reconnect you with your audience
Simple visibility steps to bring people back to your site naturally
A clear, supportive launch rhythm so you never wonder what to post next
This month helps your audience understand your evolution — and invites them to step into it with you.
Months 2–3: Promotion & Growth (Weeks 5–12)
After launch, the strategy shifts into gentle, intentional promotion — the kind that builds trust and momentum without burning you out.
You’ll receive:
Two full months of promotional and growth strategy, tailored to your offers and goals
Monthly themes aligned with what you want to be known for
Weekly blog outlines with specific, on-brand titles
Weekly email ideas that nurture and guide your audience
Social content prompts that feel natural and doable
Clear visibility guidance so your website continues gaining traction
A sustainable content rhythm that respects your energy and capacity
This phase is designed to help your website quietly do its job — bringing people in, building trust, and supporting your business growth throughout your first 3 months of 2026.
Why This Strategy Is Different
This isn’t a content calendar.
It isn’t a checklist.
And it definitely isn’t a one-size-fits-all plan.
This is a thoughtfully crafted, done-for-you strategy framework that removes the guesswork while leaving room for your voice, your pace, and your personality.
It’s the difference between staring at your screen wondering what to say…
and opening a document that gently tells you, “Here’s your next step.”
This strategy will become a standalone $1200 service in 2026.
During The Holiday Reserve, it’s included automatically — as a thank-you for choosing a cozy, intentional start.
This Strategy is a BONUS for The Holiday Reserve. Spots are limited. Only 3 per month. Grab yours now!
A Custom Website
![[Reserve] The Tailored Website](https://images.squarespace-cdn.com/content/v1/5f53f057a458477d0ca59792/4c26f7ec-f539-42db-b234-671ffde04c0b/1.png)
A Template Website
![[Reserve] The High-End Template Website](https://images.squarespace-cdn.com/content/v1/5f53f057a458477d0ca59792/91663b19-0d0b-47d2-810a-9d3df283a808/Refreshed.png)
Refresh Your Website
![[Reserve] The Refreshed Website](https://images.squarespace-cdn.com/content/v1/5f53f057a458477d0ca59792/63c54e9f-8705-42ea-ac6c-0677921e4747/3.png)
Client Praise
“My site that Tena created is 2.5 years old, and it looks as good as new! Thanks to her coaching on how to use Squarespace, I am maintaining it just fine and finding all the functionality I need.”
— Ted Riskin, LCSW, Ted Riskin.com